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WHOOP Appoints Dirk-Jan Van Hameren as Chief Marketing Officer

PRIVATEOct 12, 2026
New to company · from Nike“former CMO at Nike”

Position

Chief Marketing Officer

Company

Whoop

Dirk-Jan van Hameren
BostonCommerce and ShoppingHealthcareMedia And EntertainmentHealth CareEducationFitnessWellness

Description

In July, WHOOP has appointed Dirk-Jan van Hameren, former CMO at Nike, to lead its marketing efforts. This strategic hire comes after the company successfully secured a $575 million funding round.

Company Information

Company

Whoop

Location

1325 Boylston St, #401

Boston, Massachusetts, United States

About

WHOOP, the human performance company, empowers people to unlock their potential and live longer, healthier lives. The WHOOP membership delivers world-class wearable technology, personalized coaching, and actionable insights across recovery, sleep, training, and health. WHOOP wearable devices, including WHOOP 5.0 and WHOOP MG, feature groundbreaking innovations such as cardiovascular health screening (including an FDA-cleared ECG), Healthspan to measure Pace of Aging and WHOOP Age, and the first-of-its-kind wearable Blood Pressure Insights.

Fundz sees it the moment Whoop changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Whoop changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.