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TRUE Sports Appoints Geoff Sarjeant as President

PRIVATENov 26, 2025

Position

President

Company

True Sports

Geoff Sarjeant
ManufacturingSports

Description

On November 26, 2025, TRUE Sports announced the appointment of Geoff Sarjeant as President. Armed with over 30 years of industry experience, Sarjeant's leadership is expected to enhance TRUE's position in the hockey equipment market.

Quick answer

TRUE Sports Appoints Geoff Sarjeant as President (November 26, 2025).

Who is the new President at True Sports?
True Sports named Geoff Sarjeant President, announced November 26, 2025.
What did True Sports announce on November 26, 2025?
On November 26, 2025, TRUE Sports announced the appointment of Geoff Sarjeant as President. Armed with over 30 years of industry experience, Sarjeant's leadership is expected to enhance TRUE's position in the hockey equipment market.
What does True Sports do?
TRUE Sports ULC is a performance-driven sports company dedicated to designing, engineering, and manufacturing premium equipment that helps athletes perform at their best.
Which similar companies made leadership changes around the same time?
Parsons Xtreme Golf (November 21, 2025), Nike (December 2, 2025), Baffin (December 3, 2025) and Lucid Group (November 5, 2025) also announced leadership changes within 45 days of True Sports.

Source: Fundz verified event record.

Other recent leadership changes in Sports and Manufacturing

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at True Sports, and when

A new leader at True Sports brings new priorities and often new vendors. The first weeks are when they listen.

  • An alert the day True Sports raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at True Sports, from your own LinkedIn network

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Company Information

Company

True Sports

About

TRUE Sports ULC is a performance-driven sports company dedicated to designing, engineering, and manufacturing premium equipment that helps athletes perform at their best. Now under the ownership of Graeme Roustan, the company is entering a bold new chapter defined by innovation, integrity, and an unrelenting commitment to excellence across all levels of sport. From elite professionals competing on the world’s biggest stages to the next generation chasing their dreams, TRUE Sports ULC pushes boundaries through advanced technology, precision engineering, and athlete-led design. With TRUE Hockey as its flagship brand founded in 2013, the company continues to build on its legacy of innovation to shape the future of performance.

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Fundz sees it the moment True Sports changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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True Sports changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.