Position
Vice President of Marketing
Company
Baffin
Stoney CreekManufacturingSportsFashionDescription
Baffin announces the appointment of Jessica Liut as Vice President, Marketing, reinforcing their focus on brand growth and market expansion. Jessica's leadership will drive alignment across marketing, eCommerce, and customer experience initiatives.
Quick answer
Baffin Appoints Jessica Liut as Vice President of Marketing (December 3, 2025). Baffin is based in Stoney Creek, Ontario, Canada.
- Who is the new Vice President of Marketing at Baffin?
- Baffin named Jessica Liut Vice President of Marketing, announced December 3, 2025.
- What did Baffin announce on December 3, 2025?
- Baffin announces the appointment of Jessica Liut as Vice President, Marketing, reinforcing their focus on brand growth and market expansion. Jessica's leadership will drive alignment across marketing, eCommerce, and customer experience initiatives.
- What does Baffin do?
- Baffin is a Canadian cold-climate footwear and apparel brand dedicated to providing high-performance products for adventures in cold and extreme environments.
- Where is Baffin based?
- Baffin is based in Stoney Creek, Ontario, Canada.
- Which similar companies made leadership changes around the same time?
- Nike (December 2, 2025), Parsons Xtreme Golf (November 21, 2025), Hockey Ireland (November 27, 2025) and True Sports (November 26, 2025) also announced leadership changes within 45 days of Baffin.
Source: Fundz verified event record.
Other recent leadership changes in Sports and Fashion
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- NIKE, Inc. Appoints Venkatesh Alagirisamy as Chief Operating Officer (December 2, 2025)
- PXG Appoints Brad Schweigert as Chief Operating Officer and Jill Davis as Chief Information Officer (November 21, 2025)
- Cricket Ireland Appoints Richard Fahey as Chief Executive Officer of Hockey Ireland (November 27, 2025)
- TRUE Sports Appoints Geoff Sarjeant as President (November 26, 2025)
- TGI Sport Appoints James Rushton as Chief Executive Officer (December 12, 2025)
- Twinset Appoints Gabriele Maggio as Chief Executive Officer (December 15, 2025)
Who to call at Baffin, and when
A new leader at Baffin brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day Baffin raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Baffin, from your own LinkedIn network
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Fundz sees it the moment Baffin changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
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Baffin changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
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