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Trax Retail Appoints Gary Laben As Chief Executive Officer

Mar 11, 2024•over 1 year ago

Position

Chief Executive Officer

Company

Trax Retail

Gary Laben
BostonRetail TechnologyRetailFashionE Commerce

Description

Trax Retail announces the appointment of Gary Laben as its Chief Executive Officer. Laben will lead the tech-enabled and data-driven retail platform through its next phase of growth, focusing on building upon its innovative and industry-leading solutions for CPG manufacturers, retailers, and shoppers.

Company Information

Company

Trax Retail

Location

Boston, Massachusetts, United States

About

Trax Retail is a data and technology company dedicated to digitizing the physical world of retail. The company's mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. Trax's retail platform allows customers to understand and improve what is happening on the shelf, in every store, all the time so they can focus on what they do best – delighting shoppers.

Company News

(10 articles)
Wed, 09 Jul 2025 07:00:00 GMT

Trax Retail Revolutionizes In-Store Execution for CPG Brands with New On-Device IR Technology, Powering the "Perfect Store" - PR Newswire

Tue, 14 Nov 2023 08:00:00 GMT

Trax Secures $50 Million in Funding - The SaaS News

Mon, 04 Nov 2024 08:00:00 GMT

Trax Appoints Kendra Ricenbaw as Chief Customer Experience Officer - PRWeb

Wed, 17 Aug 2022 07:00:00 GMT

Trax Launches Trax CPG NXT: Solutions for Brands to Solve the Biggest Pain Points in Retail - Business Wire

Mon, 23 Sep 2024 07:00:00 GMT

Trax Appoints Karan Khanna as Chief Product and Technology Officer - PRWeb

Mon, 11 Mar 2024 07:00:00 GMT

Trax Retail Announces New CEO - Business Wire

Mon, 05 Aug 2024 07:00:00 GMT

Trax Appoints Brittany Billings as Chief Marketing Officer - PRWeb

Wed, 07 Apr 2021 07:00:00 GMT

Trax Secures $640 Million Funding Round Led by SoftBank Vision Fund 2 and BlackRock to Transform Retail Through Digital Technologies - Business Wire

Thu, 04 Mar 2021 08:00:00 GMT

Trax and Roamler Partner to Launch Crowd-based Store Auditing Service for CPG Companies in Europe - Business Wire

Wed, 29 Jul 2020 07:00:00 GMT

Auchan Retail Accelerates Digital Transformation With Trax’s Autonomous Shelf Monitoring Solutions in Portugal - Business Wire

FundzWatch™ Score

55
High Activity
9 total signals

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months