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Tijuana Flats Appoints James Greco as CEO and Ingrid Hebel as Vice President of Operations

PRIVATEJun 10, 2024

Position

Vice President of Operations

Company

Tijuana Flats

Ingrid Hebel
ingrid.hebel@tijuanaflats.com
MaitlandFood and BeverageHospitalityHotelRestaurants

Description

Tijuana Flats named James Greco, a veteran in restaurant turnaround efforts, as its new CEO. In addition, Ingrid Hebel was hired as the vice president of operations. The brand is focusing on revitalizing the business and returning to its core values.

Quick answer

Tijuana Flats Appoints James Greco as CEO and Ingrid Hebel as Vice President of Operations (June 10, 2024). Tijuana Flats is based in Maitland, Florida, United States.

Who is the new Vice President of Operations at Tijuana Flats?
Tijuana Flats named Ingrid Hebel Vice President of Operations, announced June 10, 2024.
What did Tijuana Flats announce on June 10, 2024?
Tijuana Flats named James Greco, a veteran in restaurant turnaround efforts, as its new CEO. In addition, Ingrid Hebel was hired as the vice president of operations.
What does Tijuana Flats do?
Tijuana Flats is a fast-casual Tex-Mex restaurant founded in 1995 in Winter Park, Florida.
Where is Tijuana Flats based?
Tijuana Flats is based in Maitland, Florida, United States.
Which similar companies made leadership changes around the same time?
Mountain West Brands (June 12, 2024), Yum! Brands (May 20, 2024), Brookside Flavors C Ingredients (June 10, 2024) and Sunset Hospitality Group (June 11, 2024) also announced leadership changes within 45 days of Tijuana Flats.

Source: Fundz verified event record.

Other recent leadership changes in Food and Beverage and Hospitality

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

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A new leader at Tijuana Flats brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

Tijuana Flats

Location

Maitland, Florida, United States

About

Tijuana Flats is a fast-casual Tex-Mex restaurant founded in 1995 in Winter Park, Florida. It has 65 company-owned locations throughout Florida, along with 26 franchised restaurants located in Florida, Alabama, North Carolina, South Carolina, and Virginia. As part of the acquisition, Tijuana Flats has filed for Chapter 11 bankruptcy protection and has closed 11 restaurants.

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Related People

James
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Ingrid
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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.