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Folklore Appoints Obele Brown-West as Chief Executive Officer

PRIVATESep 21, 2026•about 2 hours ago

Position

Chief Executive Officer

Company

The Folklore Group

Obele Brown-West
United StatesCommerce and ShoppingClothing And Apparel

Description

Obele Brown-West has officially stepped into her role as CEO and partner at Folklore. Her appointment follows insightful discussions with founder Mike Matheny, aimed at shaping the agency's future.

Company Information

Company

The Folklore Group

Location

United States

About

Fashion e-commerce startup, The Folklore, has today announced a shift from direct-to-consumer to B2B wholesale against the backdrop of a $1.7 million pre-seed funding, which the startup plans to use to fuel the growth of its new business. The e-commerce company, which was founded in 2018 by Amira Rasool, previously sourced, shipped and did last-mile delivery to customers in the US — which, however, didn’t allow it to grow fast enough. The startup is also rolling out a new marketplace where it acts as an affiliate partner of fashion brands or platforms, and The Folklore Edit, a media site that will carry stories on fashion and culture. The startup is working with modern fashion brands out of Africa that have a proven track record and can keep up with demand.“We are looking at it from a global perspective.

Fundz sees it the moment The Folklore Group changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Amira
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The Folklore Group changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 285,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.