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The Brandtech Group Appoints Will Hanschell as Chief Technology Officer

PRIVATESep 28, 2026
Internal move“Will Hanschell, current Pencil CEO, has been appointed Chief Technology Officer of The Brandtech Group. Hanschell will lead the integration of the Group's product strategy, technology roadmap, engineering talent and AI innovation under one unified direction, alongside his ongoing role at Pencil.”

Position

Chief Technology Officer

Company

The Brandtech Group

Will Hanschell
New YorkAdvertisingArtificial IntelligenceMarketingDigital MarketingContent Marketing

Description

Will Hanschell, the current CEO of Pencil, has been appointed as Chief Technology Officer of The Brandtech Group. He will direct the integration of the Group's technology roadmap and AI innovation. Hanschell continues to lead Pencil while taking on this new role.

Other recent leadership changes in Advertising and Marketing

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Company Information

Company

The Brandtech Group

Location

New York, United States

About

The Brandtech Group is a digital-only marketing group and a generative AI marketing company, founded in 2015 as You & Mr Jones. Its mission is to help brands do their marketing better, faster, and cheaper using technology. The company's clients include Google, Microsoft, Unilever, LVMH, Morgan Stanley, Bayer, TikTok, Diageo, Reckitt, and Renault-Nissan.

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