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5W Appoints Santos Goni as Chief Financial Officer

PRIVATENov 11, 2026
New to company · from WPP Media“Goni most recently served as Chief Financial Officer for Latin America and the Caribbean at WPP Media”

Position

Chief Financial Officer

Company

5W

Santos Goni
AdvertisingMarketingDigital MarketingContent MarketingPublic Relations

Description

5W announced the appointment of Santos Goni as Chief Financial Officer, as the agency celebrates its 25th anniversary. Goni brings over two decades of experience in financial and operational leadership across global media and communications.

Quick answer

5W Appoints Santos Goni as Chief Financial Officer (November 11, 2026).

Who is the new Chief Financial Officer at 5W?
5W named Santos Goni Chief Financial Officer, announced November 11, 2026.
What did 5W announce on November 11, 2026?
5W announced the appointment of Santos Goni as Chief Financial Officer, as the agency celebrates its 25th anniversary. Goni brings over two decades of experience in financial and operational leadership across global media and communications.
Where did Santos Goni work before joining 5W?
Santos Goni joins from WPP Media.
What does 5W do?
5W is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas.
Which similar companies made leadership changes around the same time?
Method Communications (October 7, 2026), The Brandtech Group (September 28, 2026), Teads S.A (November 5, 2026) and TechTarget (October 30, 2026) also announced leadership changes within 45 days of 5W.

Source: Fundz verified event record.

Other recent leadership changes in Advertising and Marketing

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

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Company Information

Company

5W

About

5W is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, it has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's. The agency provides integrated PR, digital marketing, and online reputation management solutions. It serves a diverse range of sectors including B2C, B2B, Public Affairs, Crisis Communications, and Digital Marketing.

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