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Smartly Appoints Kelly Uphoff as Chief Technology Officer

PRIVATEOct 08, 2026
New to company · from Tala“She previously held senior technology leadership roles at Netflix, where she led Data Science and Engineering teams working across machine learning, predictive modeling, and experimentation. Most recently, Uphoff worked at Tala, where she led a transformation of the company's technology platform.”

Position

Chief Technology Officer

Company

Smartly

Kelly Uphoff
HelsinkiAdvertisingMarketing

Description

Smartly has appointed Kelly Uphoff as its new Chief Technology Officer to lead the global engineering organization. Uphoff succeeds Lauri Tarkkala and will oversee the development of AI-driven capabilities to improve advertising performance.

Company Information

Company

Smartly

Location

Helsinki, Uusimaa, Finland

About

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. We are the only company managing creative and media for 700+ brands worldwide and $5B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.

Fundz sees it the moment Smartly changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Smartly changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.