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Simpli.fi Appoints Sean McCaffrey as Chief Executive Officer

PRIVATEOct 20, 2026
New to company · from GSTV“McCaffrey, who previously led GSTV”

Position

Chief Executive Officer

Company

Simpli.fi

Sean McCaffrey
Commerce and ShoppingAdvertisingCommerce And ShoppingSales And Marketing

Description

Simpli.fi has named Sean McCaffrey as its new Chief Executive Officer. McCaffrey, who previously led GSTV, brings over 25 years of media experience and is set to guide Simpli.fi through its next growth phase.

Company Information

Company

Simpli.fi

About

Simpli.fi is a leading provider of workflow software and programmatic advertising solutions, serving over 1,500 agencies, advertisers, and media buying organizations. Our solutions enable our customers to perform more effectively and efficiently, and maximize ROI on their advertising spend across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 100,000 campaigns for 25,000 advertisers in a typical month. Simpli.fi's investors include leading private equity firms Blackstone and GTCR.

Fundz sees it the moment Simpli.fi changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Strategic

ML-powered predictions for Simpli.fi's next move

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Simpli.fi changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.