Serengeti Appoints Diego De Castro as Global Brand Director and Tony Larson as Global Creative Director
Position
Brand Director
Company
Serengeti
CarlsbadE CommerceFashionRetailLifestyleDescription
Serengeti has made significant new executive hires in the areas of brand and product development, including the appointments of Diego de Castro as Global Brand Director and Tony Larson as Global Creative Director. This move marks a clear goal to re-energize Serengeti’s coastal American roots and creative soul.
Quick answer
Serengeti Appoints Diego De Castro as Global Brand Director and Tony Larson as Global Creative Director (March 14, 2024). Serengeti is based in Carlsbad, California, United States.
- Who is the new Brand Director at Serengeti?
- Serengeti named Diego de Castro Brand Director, announced March 14, 2024.
- What did Serengeti announce on March 14, 2024?
- Serengeti has made significant new executive hires in the areas of brand and product development, including the appointments of Diego de Castro as Global Brand Director and Tony Larson as Global Creative Director. This move marks a clear goal to re-energize Serengeti’s coastal American roots and creative soul.
- What does Serengeti do?
- Serengeti is an iconic luxury sunglasses brand that has recently relocated its headquarters to Carlsbad, California from Lyon, France.
- Where is Serengeti based?
- Serengeti is based in Carlsbad, California, United States.
- Which similar companies made leadership changes around the same time?
- Shiseido (March 14, 2024), Smartbird, Inc. (March 15, 2024), Macy’s (March 11, 2024) and Perfect Moment Ltd. (March 11, 2024) also announced leadership changes within 45 days of Serengeti.
Source: Fundz verified event record.
Other recent leadership changes in E Commerce and Fashion
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- Shiseido Names Alberto Noé as President and CEO of EMEA Region (March 14, 2024)
- Allbirds Inc Appoints [new COO name] as Chief Operating Officer (March 15, 2024)
- Macy’s Names Michael Krans as Vice President of Macy’s Media Network (March 11, 2024)
- Perfect Moment Names Thom Humphris as Creative Director (March 11, 2024)
- Superdry Appoints Julian Dunkerton as CEO, Silvana Bonello as COO (March 10, 2024)
- David Yurman Appoints Chris Clipper as Chief Financial Officer (March 20, 2024)
Who to call at Serengeti, and when
A new leader at Serengeti brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day Serengeti raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Serengeti, from your own LinkedIn network
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