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Rokt Appoints Marc Allsop as Head of EMEA and Mick O'Brien as Head of Australia and New Zealand

PRIVATEMay 07, 2024

Position

Head of Business Development

Company

Rokt

Mick O'Brien
mick.obrien@rokt.com
New YorkInformation TechnologySoftwareinformation technology & services

Description

Rokt has appointed Marc Allsop as Head of EMEA and Mick O'Brien as Head of Australia and New Zealand (ANZ). Allsop is a seasoned global commercial leader with extensive experience across payments, loyalty, B2B and B2C marketing, while O'Brien has over 20 years of enterprise sales experience in the Australian technology industry. These new appointments follow a year of significant growth at Rokt and are the latest in a series of C-suite hires the company has made to enhance its leadership team.

Company Information

Company

Rokt

Location

175 Varick St

New York, New York, United States

About

Rokt is the global leader in ecommerce, unlocking real-time relevancy in the moment that matters most. The company's AI and ML-powered Rokt Brain and ecommerce Rokt Network will power more than 6.5 billion transactions connecting 400 million customers across the world’s leading companies, including Live Nation, Macy’s, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons and HelloFresh. mParticle by Rokt is the central nervous system providing real-time data activation to unlock value across ecommerce, advertising and customer engagement. Rokt has achieved consistent annual growth of more than 40% across the past decade, driven by its unique partnership model that returns $7 from every $8 of value back to partners. Rokt is headquartered in New York City. The company has offices in 10 global locations and serves clients throughout North America, Europe, and Asia-Pacific, solidifying its position as a key player in the global ecommerce ecosystem.

Fundz sees it the moment Rokt changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Rokt changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.