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PureRED Appoints Retail Technology Veteran Umesh Sripad as Its First Chief Product Officer

PRIVATEMay 31, 2023

Position

First Chief Product Officer

Company

PureRED

Umesh Sripad
umesh.sripad@purered.net
AtlantaAdvertisingRetailMarketingBrand Marketing

Description

Today, PureRED, a leading marketing, data, and technology partner, announced it has tapped Umesh Sripad as its first-ever Chief Product Officer. In this newly created role, Sripad will oversee PureRED's proprietary technology, PR1, and lead product innovation across PureRED's retail client base. Sripad will report directly to PureRED CEO Brian Cohen,","Sripad's appointment comes on the heels of PureRED's merger with digital creative agency Haddad & Partners and notable executive announcements, including the appointment of Jason Whiting as Chief Growth Officer and new additions to the company's board of directors.

Quick answer

PureRED Appoints Retail Technology Veteran Umesh Sripad as Its First Chief Product Officer (May 31, 2023). PureRED is based in Atlanta, Georgia, United States.

Who is the new First Chief Product Officer at PureRED?
PureRED named Umesh Sripad First Chief Product Officer, announced May 31, 2023.
What did PureRED announce on May 31, 2023?
Today, PureRED, a leading marketing, data, and technology partner, announced it has tapped Umesh Sripad as its first-ever Chief Product Officer. In this newly created role, Sripad will oversee PureRED's proprietary technology, PR1, and lead product innovation across PureRED's retail client base.
What does PureRED do?
PureRED is an award-winning, 600+ associate, PE-owned advertising, marketing and technology partner that delivers digital content at scale with speed and precision.
Where is PureRED based?
PureRED is based in Atlanta, Georgia, United States.
Which similar companies made leadership changes around the same time?
PlusMedia (May 19, 2023), KNOWN (June 12, 2023), Media Frenzy Global (June 20, 2023) and MikeWorldWide (June 22, 2023) also announced leadership changes within 45 days of PureRED.

Source: Fundz verified event record.

Other recent leadership changes in Advertising and Retail

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at PureRED, and when

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Company Information

Company

PureRED

Location

Atlanta, Georgia, United States

About

PureRED is an award-winning, 600+ associate, PE-owned advertising, marketing and technology partner that delivers digital content at scale with speed and precision. PureRED works with 14 of the largest 25 retailers in the country and provides fully-integrated marketing and advertising capabilities for Fortune 500 brands across retail, consumer packaged goods, financial services and specialty brands globally. With over 50 years experience, PureRED's current clients include Kroger, Rite Aid, New Jersey Lottery, Sanofi and more. For more information, visit www.purered.net

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.