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McDonald's USA Appoints Alyssa Buetikofer as Senior Vice-President and Chief Marketing Officer

PUBLIC · MCDJan 29, 2025

Position

Chief Customer Experience Officer

Company

McDonald's

Alyssa Buetikofer
alyssa.buetikofer@us.mcd.com
ChicagoFood and BeverageFood And BeverageHospitalityGroceryRetailRestaurants

Description

McDonald's USA has appointed Alyssa Buetikofer, the current chief marketing officer of McDonald's Canada, to the role of senior vice-president and chief marketing officer. Buetikofer will assume the role on 15 February 2025, replacing current chief marketing and customer experience officer Tariq Hassan, who will step down to spend time with his family.

Quick answer

McDonald's USA Appoints Alyssa Buetikofer as Senior Vice-President and Chief Marketing Officer (January 29, 2025). McDonald's is based in Chicago, Illinois, United States.

Who is the new Chief Customer Experience Officer at McDonald's?
McDonald's named Alyssa Buetikofer Chief Customer Experience Officer, announced January 29, 2025.
What did McDonald's announce on January 29, 2025?
McDonald's USA has appointed Alyssa Buetikofer, the current chief marketing officer of McDonald's Canada, to the role of senior vice-president and chief marketing officer. Buetikofer will assume the role on 15 February 2025, replacing current chief marketing and customer experience officer Tariq Hassan, who will step down to spend time with his family.
What does McDonald's do?
McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries.
Where is McDonald's based?
McDonald's is based in Chicago, Illinois, United States.
Which similar companies made leadership changes around the same time?
Yum! Brands (January 16, 2025), Mondelēz International (March 1, 2025), Albertsons Companies (March 4, 2025) and The Kroger (March 11, 2025) also announced leadership changes within 45 days of McDonald's.

Source: Fundz verified event record.

Other recent leadership changes in Food and Beverage and Food And Beverage

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

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Company Information

Company

McDonald's

Location

110 North Carpenter Street

Chicago, Illinois, United States

About

McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women. McDonald's & our franchisees employ 1.9 million people worldwide. We serve the world some of its favorite foods - World Famous Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.