Free weekly newsletter

Get the free weekly executive digest

The new leadership moves, who’s behind them, and what they mean — delivered to your inbox every week. No credit card, unsubscribe anytime.

Weekly Digest

New leadership moves, summarized for you

Straight to Inbox

No login, no app to check — it comes to you

Leadership Trends

See who's moving and how much in your market

No credit card required Weekly executive digest

Smoothie King Appoints Claudia Schaefer As Chief Marketing Officer

PRIVATEJan 29, 2025•over 1 year ago

Position

Chief Marketing Officer

Company

Smoothie King

Claudia Schaefer

DallasFood and BeverageHealth CareFood And BeverageDietary SupplementsFitnessNutritionRestaurants

Description

Claudia Schaefer has been appointed as the new Chief Marketing Officer of Smoothie King. With her exceptional track record in transforming and elevating well-known restaurant and retail brands, she brings a wealth of experience in driving revenue growth, enhancing profitability, and elevating the customer experience, making her the ideal leader to guide Smoothie King into its next phase of growth.

Company Information

Company

Smoothie King

Location

Dallas, Texas, United States

About

Smoothie King® is a privately held; Dallas-based company and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry. Smoothie King® opened its first store in 1973 and started as the first franchised smoothie bar/health food store in the United States in 1989. Smoothie King® currently has more than 1,000 stores operating in 34 states, the Caymans, Trinidad and the Republic of Korea. In 2019, Smoothie King was ranked the #1 smoothie franchise on Entrepreneur's 43rd annual Franchise 500 list, marking the 28th year the brand has occupied the No. 1 spot, and it was ranked #22 overall.

Related People

Suggested for you

Choose your plan to reveal verified contacts

Predictive Intelligence

Strategic

ML-powered predictions for Smoothie King's next move

Learn about Strategic plan

Executive Insights

Based on hiring data

New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months