Position
Chief Marketing Officer
Company
Macy’s
Description
Macy’s, Inc. today announced that Sharon Otterman has been named chief marketing officer of Macy’s. Sharon will begin leading the company’s marketing organization starting on Monday, December 11, reporting to Tony Spring, president and CEO-elect, Macy’s, Inc.
FundzWatch™ Score
76
Medium Activity
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months