Hailey Bieber’s Rhode Names Lauren Ratner President, Chief Brand Officer
Dec 04, 2023•over 1 year ago
Position
Chief Brand Officer
Company
Rhode
Description
Rhode, the beauty brand founded by Hailey Bieber, has a new president. Lauren Ratner, previously Rhode’s head of brand, has been promoted to president and chief brand officer. The appointment follows the departure of chief executive officer Melanie Bender in recent months.
FundzWatch™ Score
85
Medium Activity
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months