Inbox Army Appoints Scott Cohen As Chief Executive Officer, Replacing Chris Donald
Apr 11, 2024•over 1 year ago
Position
Chief Executive Officer
Company
InboxArmy
Description
InboxArmy proudly announces the appointment of Scott Cohen as its new Chief Executive Officer, effective immediately. Cohen will replace industry legend Chris Donald, who founded the full-service email marketing agency in 2016 and will now step back into an Executive Chairman role. Scott, with his extensive experience spanning more than 20 years across both brand and agency side marketing, is poised to lead InboxArmy into its next chapter.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months