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Hy Vee Promotes Kathryn Mazza To Senior Vice President and CMO, Naming Her President of Red Media

PRIVATEJan 30, 2025•over 1 year ago

Position

Chief Marketing Officer

Company

Hy-Vee

Kathryn Mazza
West Des MoinesFood and BeverageGroceryRetail

Description

Hy-Vee has promoted Kathryn Mazza to senior vice president and CMO, as well as president of RedMedia, its retail media network, in a strategic move to drive growth. Mazza will lead the integration of retail media and marketing efforts to create additional value for customers and vendor partners.

Company Information

Company

Hy-Vee

Location

West Des Moines, Iowa, United States

About

Hy-Vee is a Midwest grocery chain with over 550 business units across eight Midwestern states. It is known for providing unparalleled customer service and leveraging first-party data for personalized interactions with consumers.

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