Hy-Vee Promotes Kathryn Mazza to Senior Vice President and CMO, Naming Her President of RedMedia
Position
Chief Marketing Officer
Company
Hy-Vee
West Des MoinesFood and BeverageGroceryRetailDescription
Hy-Vee has promoted Kathryn Mazza to senior vice president and CMO, as well as president of RedMedia, its retail media network, in a strategic move to drive growth. Mazza will lead the integration of retail media and marketing efforts to create additional value for customers and vendor partners.
Quick answer
Hy-Vee Promotes Kathryn Mazza to Senior Vice President and CMO, Naming Her President of RedMedia (January 30, 2025). Hy-Vee is based in West Des Moines, Iowa, United States.
- Who is the new Chief Marketing Officer at Hy-Vee?
- Hy-Vee named Kathryn Mazza Chief Marketing Officer, announced January 30, 2025.
- What did Hy-Vee announce on January 30, 2025?
- Hy-Vee has promoted Kathryn Mazza to senior vice president and CMO, as well as president of RedMedia, its retail media network, in a strategic move to drive growth. Mazza will lead the integration of retail media and marketing efforts to create additional value for customers and vendor partners.
- What does Hy-Vee do?
- Hy-Vee is a Midwest grocery chain with over 550 business units across eight Midwestern states.
- Where is Hy-Vee based?
- Hy-Vee is based in West Des Moines, Iowa, United States.
- Which similar companies made leadership changes around the same time?
- McDonald's (January 29, 2025), Foodstuffs South Island (February 3, 2025), Topco (January 22, 2025) and Weis Markets (January 21, 2025) also announced leadership changes within 45 days of Hy-Vee.
Source: Fundz verified event record.
Other recent leadership changes in Food and Beverage and Grocery
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- McDonald's USA Appoints Alyssa Buetikofer as Senior Vice-President and Chief Marketing Officer (January 29, 2025)
- Foodstuffs South Island Appoints Chris Day as Chief Financial Officer (February 3, 2025)
- Topco Associates, LLC Appoints Manard Lagasse as Executive Vice President and Chief Operating Officer (January 22, 2025)
- Weis Markets, Inc. Promotes Bob Gleeson to Chief Operating Officer (January 21, 2025)
- Seven & i Holdings Co. Names Stephen Dacus as Chief Executive Officer to Replace Ryuichi Isaka (March 3, 2025)
- Albertsons Appoints Susan Morris as CEO, Vivek Sankaran to Retire (March 4, 2025)
Who to call at Hy-Vee, and when
A new leader at Hy-Vee brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day Hy-Vee raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Hy-Vee, from your own LinkedIn network
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