Hanes Brands Names Richard Mcleod Vice President, Chief Marketing Officer of Global Champion®
Dec 01, 2023•about 2 years ago
Position
Chief Marketing Officer
Company
HanesBrands
Description
HanesBrands , a global leader in iconic apparel brands, today announced that Richard Mcleod has been named vice president, chief marketing officer of global Champion. Mcleod will be responsible for driving Champion’s global brand strategy and omni-channel brand positioning.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months