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Hanes Brands Names Richard Mcleod Vice President, Chief Marketing Officer of Global Champion®

Dec 01, 2023about 2 years ago

Position

Chief Marketing Officer

Company

HanesBrands

Richard Mcleod
Winston-Salem

Description

HanesBrands , a global leader in iconic apparel brands, today announced that Richard Mcleod has been named vice president, chief marketing officer of global Champion. Mcleod will be responsible for driving Champion’s global brand strategy and omni-channel brand positioning.

Company Information

Company

HanesBrands

Location

Winston-Salem, North Carolina, United States

About

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Champion, an innovator at the intersection of lifestyle and athletic apparel; and Bonds, which is setting new standards for design and sustainability. HBI employs 61,000 associates in 47 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its #FullPotential and deliver long-term growth that benefits all of its stakeholders.

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