Position
Vice President of Marketing
Company
Genea
Description
Karen Roberto has been appointed as the new Vice President of Marketing at Genea. With over 12 years of experience in marketing B2B technology, she brings a wealth of knowledge and expertise to Genea. Roberto's impressive record of scaling numerous companies and leading marketing efforts at various organizations will contribute significantly to the success of Genea's market mission.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months