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Cove Soda Appoints Bryan Crowley as CEO, Positioning the Brand for the Next Phase of Growth in the Fast-Expanding Functional Soda Category

PRIVATEJan 15, 2026

Position

Chief Executive Officer

Company

Cove Soda

Bryan Crowley
bryan@covedrinks.com
HalifaxManufacturingFood and BeverageFood Processing

Description

Cove Soda today announced the appointment of Bryan Crowley as Chief Executive Officer and Board Member. He is joined by Craig Olikiewicz as Chief Commercial Officer and Joe Lee as Chief Operating Officer, forming a seasoned leadership team to guide Cove's expansion across North America.

Quick answer

Cove Soda Appoints Bryan Crowley as CEO, Positioning the Brand for the Next Phase of Growth in the Fast-Expanding Functional Soda Category (January 15, 2026). Cove Soda is based in Halifax, Nova Scotia, Canada.

Who is the new Chief Executive Officer at Cove Soda?
Cove Soda named Bryan Crowley Chief Executive Officer, announced January 15, 2026.
What did Cove Soda announce on January 15, 2026?
Cove Soda today announced the appointment of Bryan Crowley as Chief Executive Officer and Board Member. He is joined by Craig Olikiewicz as Chief Commercial Officer and Joe Lee as Chief Operating Officer, forming a seasoned leadership team to guide Cove's expansion across North America.
What does Cove Soda do?
Cove Soda is a Canada-based functional carbonated soft drink brand that offers zero-sugar probiotic sodas.
Where is Cove Soda based?
Cove Soda is based in Halifax, Nova Scotia, Canada.
Which similar companies made leadership changes around the same time?
A2 Milk Company (January 22, 2026), Reed’s (December 29, 2025), MSM Malaysia Holdings Bhd (February 7, 2026) and Hormel Foods (December 18, 2025) also announced leadership changes within 45 days of Cove Soda.

Source: Fundz verified event record.

Other recent leadership changes in Food and Beverage and Food Processing

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at Cove Soda, and when

A new leader at Cove Soda brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

Cove Soda

Location

Halifax, Nova Scotia, Canada

About

Cove Soda is a Canada-based functional carbonated soft drink brand that offers zero-sugar probiotic sodas. Founded by brothers John and Ryan MacLellan, the company aims to create healthier beverage options reminiscent of nostalgic flavors. Since its launch in 2023, Cove has rapidly expanded its presence across North America. The company's innovative approach has positioned it as a leader in the growing functional beverage market.

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