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Reed’s, Inc. Appoints Neal Cohane as Chief Operating Officer

PUBLIC · REEDDec 29, 2025

Position

Chief Operating Officer

Company

Reed’s

Neal Cohane
NorwalkOtherManufacturingFood and BeverageFood And BeverageHospitalityRetailFood Processing

Description

On December 29, 2025, Reed’s, Inc announced the appointment of Neal Cohane as the Company’s Chief Operating Officer, effective January 5, 2026. Mr Cohane brings extensive experience in the beverage industry to this role. His previous positions include Chief Sales Officer at Eastroc Beverages and founder of Rootstock Brands, Inc.

Company Information

Company

Reed’s

Location

Norwalk, Connecticut, United States

About

Reed’s is an innovative company and category leader that provides the world with high quality, premium and better-for-you beverages. Established in 1989, Reed's is a leader in craft beverages under the Reed’s®, Virgil’s® and Flying Cauldron® brand names. The Company’s beverages are now sold in over 32,000 stores nationwide.

Fundz sees it the moment Reed’s changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Reed’s changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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