Position
Senior Vice President
Company
Boots
NottinghamHealth CareFashionRetailBeautyCosmeticsDescription
Boots has appointed Charlotte Lock as its senior vice president, customer and marketing, following the departure of Pete Markey, the previous UK chief marketing officer. Lock brings extensive experience in customer journey development from her previous roles at John Lewis and Co-op.
Quick answer
Boots Appoints Charlotte Lock as Senior Vice President of Customer and Marketing (November 7, 2025). Boots is based in Nottingham, England, United Kingdom.
- Who is the new Senior Vice President at Boots?
- Boots named Charlotte Lock Senior Vice President, announced November 7, 2025.
- What did Boots announce on November 7, 2025?
- Boots has appointed Charlotte Lock as its senior vice president, customer and marketing, following the departure of Pete Markey, the previous UK chief marketing officer. Lock brings extensive experience in customer journey development from her previous roles at John Lewis and Co-op.
- What does Boots do?
- Boots is a health and beauty retailer in the United Kingdom, with a focus on providing pharmaceutical and beauty products to customers.
- Where is Boots based?
- Boots is based in Nottingham, England, United Kingdom.
- Which similar companies made leadership changes around the same time?
- Shiseido (November 10, 2025), Bath & Body Works (November 4, 2025), Ulta Beauty (October 16, 2025) and Foundry Brands (November 11, 2025) also announced leadership changes within 45 days of Boots.
Source: Fundz verified event record.
Other recent leadership changes in Fashion and Retail
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- Shiseido Americas Appoints Alberto Noe as Chief Executive Officer (November 10, 2025)
- Bath & Body Works Appoints Maly Bernstein as Chief Commercial Officer and Samantha Charleston as Chief Human Resources Officer (November 4, 2025)
- Ulta Beauty Appoints Christopher DelOrefice as Chief Financial Officer (October 16, 2025)
- The Talent Studios Appoints Christian Chopra as Chief Executive Officer of Foundry Brands (November 11, 2025)
- Noli Appoints Firdaous El Honsali as Chief Marketing Officer (October 22, 2025)
- Radiance Holdings Appoints Keith Sizemore as Chief Development Officer (November 24, 2025)
Who to call at Boots, and when
A new leader at Boots brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day Boots raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Boots, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at Boots. With Fundz connected, it knows.
AI made execution free. Knowing first is the whole game now.
Fundz sees it the moment Boots changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Boots changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
145 of these a day, filtered to the companies you pick, with the decision-maker attached.
5 screens from a live account. No signup.