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Noli Appoints Firdaous El Honsali as Chief Marketing Officer

PRIVATEOct 22, 2025

Position

Chief Marketing Officer

Company

Noli

Firdaous El Honsali
LondonArtificial IntelligenceE CommerceMarketplaceFashionBeautyCosmeticsConsumer Services

Description

Noli has hired its first Chief Marketing Officer, Firdaous El Honsali, to drive brand growth and emotional connection with consumers. El Honsali joins after nearly a decade at Unilever, where she served as vice-president for the Dove masterbrand.

Quick answer

Noli Appoints Firdaous El Honsali as Chief Marketing Officer (October 22, 2025). Noli is based in London, England, United Kingdom.

Who is the new Chief Marketing Officer at Noli?
Noli named Firdaous El Honsali Chief Marketing Officer, announced October 22, 2025.
What did Noli announce on October 22, 2025?
Noli has hired its first Chief Marketing Officer, Firdaous El Honsali, to drive brand growth and emotional connection with consumers. El Honsali joins after nearly a decade at Unilever, where she served as vice-president for the Dove masterbrand.
What does Noli do?
Noli is an AI-powered beauty marketplace backed by the L’Oréal Group.
Where is Noli based?
Noli is based in London, England, United Kingdom.
Which similar companies made leadership changes around the same time?
Ulta Beauty (October 16, 2025), Bath & Body Works (November 4, 2025), Shiseido (November 10, 2025) and L'Oreal (September 28, 2025) also announced leadership changes within 45 days of Noli.

Source: Fundz verified event record.

Other recent leadership changes in E Commerce and Marketplace

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

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A new leader at Noli brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

Noli

Location

53 Chancery Lane

London, England, United Kingdom

About

Noli is an AI-powered beauty marketplace backed by the L’Oréal Group. The platform offers personalized recommendations for skincare and haircare through an online quiz and face scanning technology. Noli aims to establish an emotional connection with consumers and help them navigate the overwhelming beauty landscape.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.