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Todaytix Group Acquires Secret Cinema, The Wildly Popular Immersive Film & Television Experience Company

Sep 22, 2022•about 3 years ago

Acquiring Company

TodayTix Group

Acquired Company

Secret Cinema

EventsScience And EngineeringFilmArtPerforming ArtsMedia And EntertainmentMusic

Description

TodayTix Group, the global e-commerce leader for cultural experiences, today announced that it has acquired Secret Cinema, the London-based entertainment company that specializes in immersive film and television events.

Company Information

Company

TodayTix Group

About

TodayTix Group is the premier discovery and ticketing partner for cultural events across the globe. Founded in 2013, TodayTix Group gives consumers simple, accessible, and tech-enabled ways of finding favorites or discovering new shows and experiences, providing the industry unprecedented access to new and engaged audiences. Through our growing portfolio of innovative brands, including TodayTix, Goldstar, Show-Score, and Broadway Roulette, and a growing roster of over 15,000 global theatres, producers, and cultural institutions, TodayTix Group takes the drama out of securing tickets through unparalleled inventory, an expansive multi-retailer ecosystem, and unique relationships with theatre and culture’s best. To learn more, visit www.todaytixgroup.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed