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My Code Acquires Veranda Entertainment To Bolster Connected Tv Advertising Solutions For Hispanic Audiences

PRIVATENov 01, 2022

Acquiring Company

My Code

Acquired Company

Veranda Entertainment

New YorkAdvertisingContent And PublishingMedia And EntertainmentMedia And EntertainmentMusicFilmFilm Production

Description

My Code, the largest multicultural digital media company in the United States which enables publishers, storytellers, brands and agencies to connect with diverse audiences, today announced the completion of its acquisition of Veranda Entertainment, a leading technology and entertainment company that distributes multicultural and Spanish-language film and television content across multiple Connected TV (CTV) platforms.

Quick answer

My Code is acquiring Veranda Entertainment, announced November 1, 2022. My Code is based in New York, New York, United States.

How much did My Code pay for Veranda Entertainment?
The deal value was not disclosed.
What does My Code do?
My Code is a culture-driven media company and marketing agency that connects brands with growth audiences—the diverse, culturally influential communities representing the fastest-growing consumer segments in the U.S..
Where are My Code and Veranda Entertainment based?
My Code is based in New York, New York, United States.
Who are the decision-makers at My Code?
Fundz holds 1 contact at My Code. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

My Code

Location

New York, New York, United States

About

My Code is a culture-driven media company and marketing agency that connects brands with growth audiences—the diverse, culturally influential communities representing the fastest-growing consumer segments in the U.S. Through owned media properties including Remezcla Media Group, HipLATINA, La Opinión, and El Diario, plus a strategic publisher network spanning CTV, digital, social, audio, and experiential channels, My Code delivers both reach and cultural relevance. The company's integrated marketing services and proprietary Intelligence Center provide brands with the insights and creative capabilities to authentically connect with these communities and drive measurable business growth.

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Frequently asked

Who acquired Veranda Entertainment?

Veranda Entertainment was acquired by My Code, based in New York. The deal was reported on November 1, 2022. My Code is a culture-driven media company and marketing agency that connects brands with growth audiences—the diverse, culturally influential communities representing the fastest-growing consumer segments in the U.S. My Code is privately held and operates in Advertising.

When did My Code acquire Veranda Entertainment?

My Code's acquisition of Veranda Entertainment was reported on November 1, 2022. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Veranda Entertainment do?

Founded in 2004, Veranda Entertainment is a technology and entertainment company that has been distributing film and television content across multiple platforms for 18 years. It is privately held, operating in Media And Entertainment.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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