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Personify Acquires Gtr To Expand Event Management Software Offering

Aug 31, 2022•over 3 years ago

Acquiring Company

Personify

Acquired Company

GTR

Event ManagementEventsInformation TechnologySoftwareEvent ManagementEvents

Description

Acquisition adds registration, lead retrieval, badge printing and more to Personify’s Community Experience Platform

Company Information

Company

Personify

About

Personify partners with associations, chambers of commerce, charities, event professionals, YMCAs, JCCs, and other purpose-driven organizations to help them manage and grow their communities. Personify’s Community Experience Platform combined with their professional service offerings benefit organizations of any size and at any stage of growth. For more information, visit personifycorp.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed