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Datawords Group, A Multicultural Ingenuity™[1] Expert, Acquires Switching-Time With The Support Of Keensight Capital To Empower International Brands With Digital Campaign Solutions In China

Dec 02, 2022•about 3 years ago

Acquiring Company

the Datawords Group

Acquired Company

Switching-Time

Content MarketingAdvertisingBrand MarketingLifestyleAdvertisingFashion

Description

Since its creation in 2000, Datawords Group has established itself as a leader in e-multicultural technologies, forging the term Multicultural IngenuityTM [1] to reflect its capacity to support brands in the deployment of their digital marketing and technology strategies on an international scale.

Company Information

Company

the Datawords Group

About

Founded in 2000, Datawords Group is the only international digital player that blends a MULTI digital expertise (developer, data analyst, linguist, creative content and production, producer, UX designer, SEO, social media experts, etc.) to build powerful digital experiences, a CULTURAL adaptation of brand content across more than 50 languages and countries to capture local relevancy, and a unique delivery management INGENUITY which allows to work across a broad range of expertise across a multitude of cultures to deliver local relevance and high performance to its customers. Datawords differentiates itself with e-multicultural technology, multicultural process and the diverse backgrounds of its 1,000 employees, with an established presence in Europe, Asia and the US. www.datawordsgroup.com

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed