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Independent Marketing Agency Broadhead Acquires Fame

Nov 01, 2022almost 3 years ago

Acquiring Company

broadhead

Acquired Company

Fame

MarketingAdvertisingBeautyLifestyleRetailFashionHealth CareE Commerce

Description

broadhead, an independent, full-service marketing agency serving brands that transform the way we eat, move and live, today acquired Minneapolis-based agency Fame. The acquisition, broadhead’s second in 2022 and third since 2019, will further expand the agency’s experiential marketing capabilities.

Company Information

Company

broadhead

About

broadhead is an independent, employee-owned, full-service marketing agency with offices in Minneapolis, Portland and Charlotte. Founded in 2001, broadhead serves a diverse set of Fortune 500 clients that are transforming the way we eat, move and live and is a member of The American Association of Advertising Agencies (4A’s). broadhead is committed to diversity, equity and inclusion and achieved its Workplace Enlightenment Certification from the 4A’s 2022. For more information, please visit broadheadco.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed