Acquiring Company
broadhead
Acquired Company
Fame
MarketingAdvertisingBeautyLifestyleRetailFashionHealth CareE Commerce
Description
broadhead, an independent, full-service marketing agency serving brands that transform the way we eat, move and live, today acquired Minneapolis-based agency Fame. The acquisition, broadhead’s second in 2022 and third since 2019, will further expand the agency’s experiential marketing capabilities.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed