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Onemagnify Acquires Louisville-Based Splash Analytics

PRIVATEMay 18, 2023

Acquiring Company

OneMagnify

Acquired Company

Splash Analytics

DetroitProfessional ServicesSoftwareAdvertisingData And AnalyticsAppsSales And MarketingAnalyticsBig DataData MiningBusiness Intelligence

Description

OneMagnify, a global leader in marketing and data-driven solutions backed by leading private equity firm Crestview Partners, today announced its strategic acquisition of Splash Analytics ("Splash"), an analytics and predictive modeling company based in Louisville, KY. Following OneMagnify's acquisition of AI and data science leader RXA earlier in May, the acquisition of Splash further strengthens OneMagnify's existing capabilities, diversifies its commercial relationships and accelerates its growth potential in the attractive data science and analytics industry. Financial details were not disclosed.

Quick answer

OneMagnify is acquiring Splash Analytics, announced May 18, 2023. OneMagnify is based in Detroit, Michigan, United States.

How much did OneMagnify pay for Splash Analytics?
The deal value was not disclosed.
What does OneMagnify do?
OneMagnify helps the world's leading brands create optimal customer experiences through digital transformation, driving personalization at scale through data-driven, AI-enhanced, and technology-enabled marketing..
Where are OneMagnify and Splash Analytics based?
OneMagnify is based in Detroit, Michigan, United States.
Who are the decision-makers at OneMagnify?
Fundz holds 1 contact at OneMagnify. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

OneMagnify

Location

Detroit, Michigan, United States

About

OneMagnify helps the world's leading brands create optimal customer experiences through digital transformation, driving personalization at scale through data-driven, AI-enhanced, and technology-enabled marketing solutions. Our 50 years of creative brand-building experience and deep industry vertical expertise effectively magnifies brands across digital channels, offering measurable results, and setting our clients apart from competitors. With more than 700 marketing, creative, technology, analytics, and AI experts, OneMagnify executes digital activation strategies with best-in-class technology platforms. Founded in 1967, OneMagnify is headquartered in Detroit with offices in Ann Arbor, Mich.; Louisville, Ky.; Wilmington, Del.; Charlotte, N.C.; Cologne, Germany; and Chennai, India.

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Frequently asked

Who acquired Splash Analytics?

Splash Analytics was acquired by OneMagnify, based in Detroit. The deal was reported on May 18, 2023. OneMagnify is privately held and operates in Professional Services.

When did OneMagnify acquire Splash Analytics?

OneMagnify's acquisition of Splash Analytics was reported on May 18, 2023. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Splash Analytics do?

Founded in 2012, Splash Analytics is an advanced analytics firm providing data-driven, actionable insights to clients around the globe and across multiple industries. It is privately held, operating in Analytics.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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