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Onemagnify Acquires Rxa To Extend Data-Driven Solutions Capabilities

May 11, 2023•over 2 years ago

Acquiring Company

Onemagnify

Acquired Company

RXA

DetroitProfessional ServicesData And AnalyticsAppsSales And MarketingSoftwareNatural Language ProcessingBig DataMachine LearningArtificial IntelligenceInformation TechnologySoftwareAnalytics

Description

OneMagnify, a global leader in marketing and data-driven solutions backed by leading private equity firm Crestview Partners, today announced its strategic acquisition of RXA, a data analytics and artificial intelligence (AI) company. Financial details were not disclosed.

Company Information

Company

Onemagnify

Location

Detroit, Michigan, United States

About

Equal parts tech firm, creative agency, and analytics consultancy, we help build and transform brands that are changing the world.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed