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Emotive.Io Acquires Bloom Digital And Launches Emotive Attribution, Expanding Its All-In-One Growth Platform For Ecommerce Brands

May 19, 2023•over 2 years ago

Acquiring Company

Emotive.io

Acquired Company

Bloom Digital

SaasMarketingAdvertisingE Commerce

Description

Emotive.io, the leading all-in-one growth platform for eCommerce brands, is excited to announce its recent acquisition of Bloom Digital, a renowned marketing agency specializing in SMS marketing, email marketing, and paid advertising. This strategic acquisition strengthens Emotive.io's position as a comprehensive solution for eCommerce growth and enables the launch of a new product, Emotive Attribution, aimed at helping merchants optimize their marketing spend across all channels using a first-party pixel.

Company Information

Company

Emotive.io

About

Emotive.io is an all-in-one growth platform for eCommerce brands, providing innovative solutions for SMS marketing, email marketing, advertising, and attribution. With its user-friendly platform and data-driven approach, Emotive.io helps eCommerce merchants optimize their marketing strategies, drive revenue growth, and build lasting customer relationships. For more information, visit www.emotive.io. SOURCE Emotive.io

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed