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New Wave Group Ab (Publ) Acquires Tenson

Jun 30, 2023•over 2 years ago

Acquiring Company

New Wave Group

Acquired Company

TENSON

GothenburgManufacturing

Description

New Wave Group has today acquired 100% of the shares in the Swedish outdoor company Tenson AB.

Company Information

Company

New Wave Group

Location

Gothenburg, Västra Götalands län, Sweden

About

New Wave Group is the parent company of Cutter & Buck and other brands. It operates in the promotional products segment across Europe. The firm focuses on expanding its market presence through strategic acquisitions. New Wave Group aims to strengthen its reach in Central and Eastern Europe.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed