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Ceros Acquires Online Visual Commenting Tool Oroson

Jan 20, 2022•almost 4 years ago

Acquiring Company

CEROS, INC.

Acquired Company

Oroson

New YorkMedia And EntertainmentAdvertisingSales And MarketingSoftware

Description

Ceros, the cloud-based, no-code design platform for interactive content, announced today its acquisition of online visual feedback tool Oroson as it accelerates its mission of becoming the unmatched leader in empowering creativity and collaboration.

Company Information

Company

CEROS, INC.

Location

40 West 25th Street

New York, New York, United States

About

Ceros is a cloud-based experiential content creation platform that empowers marketers and designers to create rich, interactive content without code or traditional web development. The Ceros Studio is the only platform of its kind with the ability to produce creative content experiences at scale. Founded in 2012, Ceros has offices in New York and London and is used by many of the world's top brands.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed