Acquiring Company
Magnite
Acquired Company
Kita
New York
LondonAdvertisingMedia And EntertainmentInformation TechnologyFinancial ServicesSoftwareMedia And EntertainmentDescription
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced the acquisition of Carbon, a platform that enables publishers to measure, manage and monetize audiences in real-time. As the industry prepares for the deprecation of third party cookies and other third party identifiers, the acquisition accelerates Magnite’s seller-first, privacy-focused identity and audience solutions focused around first-party segments and bolsters the Product and Engineering teams in this critical area. The acquisition was completed through an asset purchase and financial terms were not disclosed.
Quick answer
Magnite is acquiring Kita, announced February 28, 2022. Magnite is based in New York, New York, United States.
- How much did Magnite pay for Kita?
- The deal value was not disclosed.
- What does Magnite do?
- We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform.
- Where are Magnite and Kita based?
- Magnite is based in New York, New York, United States. Kita is based in London, Ontario, Canada.
Source: Fundz verified event record.
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Who to call at Magnite, and when
When Magnite changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Magnite raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Magnite, from your own LinkedIn network
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Frequently asked
Who acquired Kita?
Kita was acquired by Magnite, based in New York. The deal was reported on February 28, 2022. We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Magnite is publicly traded (MGNI) and operates in Advertising.
When did Magnite acquire Kita?
Magnite's acquisition of Kita was reported on February 28, 2022. Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced the acquisition of Carbon, a platform that enables publishers to measure, manage and monetize audiences in real-time. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Kita do?
Kita is the carbon insurance specialist. We reduce carbon delivery risk with insurance products that safeguard the quality and performance of carbon purchases. It is privately held, operating in Information Technology, and is based in London.
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