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Omnicom Acquires Ta Digital To Expand Global Digital Transformation Capabilities

PRIVATEMar 02, 2022

Acquiring Company

Omnicom Precision Marketing Group

Acquired Company

Ta Digital

AdvertisingSales And MarketingInformation TechnologyProfessional ServicesSoftwareMedia And Entertainment

Description

Omnicom Group Inc. (NYSE: OMC) today announced the acquisition of TA Digital as part of its efforts to further expand its digital transformation, content management, commerce and customer experience capabilities.

Quick answer

Omnicom Precision Marketing Group is acquiring Ta Digital, announced March 2, 2022.

How much did Omnicom Precision Marketing Group pay for Ta Digital?
The deal value was not disclosed.
What does Omnicom Precision Marketing Group do?
Omnicom Precision Marketing Group aligns Omnicom's global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale.

Source: Fundz verified event record.

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Company Information

Company

Omnicom Precision Marketing Group

About

Omnicom Precision Marketing Group aligns Omnicom's global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, AdTech / MarTech strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling and digital experience design and development. At the core of these services is Omni, a marketing orchestration system that combines a powerful cultural insights engine with massively scaled data from first-, second- and third-party sources to deliver a single view of consumers and better intelligence and outcomes for our clients.

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Frequently asked

Who acquired Ta Digital?

Ta Digital was acquired by Omnicom Precision Marketing Group. The deal was reported on March 2, 2022. Omnicom Precision Marketing Group aligns Omnicom's global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Omnicom Precision Marketing Group is privately held and operates in Advertising.

When did Omnicom Precision Marketing Group acquire Ta Digital?

Omnicom Precision Marketing Group's acquisition of Ta Digital was reported on March 2, 2022. Omnicom Group Inc. (NYSE: OMC) today announced the acquisition of TA Digital as part of its efforts to further expand its digital transformation, content management, commerce and customer experience capabilities. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Ta Digital do?

TA Digital (tadigital.com) is a global digital experience consultancy that develops and delivers strategy, customer experience, marketing, and cloud solutions to transform businesses. It is privately held, operating in Information Technology.

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