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Aletheia Marketing & Media Inc completes acquisition of Pluralytics to become leading AI-powered values-based marketing provider

Jul 23, 2024•over 1 year ago

Acquiring Company

Aletheia Marketing & Media

Acquired Company

Pluralytics

DallasWayzataSocial Media MarketingContent MarketingBrand MarketingMarketingAdvertisingArtificial IntelligenceMachine LearningNatural Language Processing

Description

Aletheia Marketing & Media Inc, a Dallas-based digital marketing agency, has acquired AI content intelligence platform Pluralytics, positioning Aletheia as a leading AI-powered values-based marketing and media solutions provider. This acquisition marks an unprecedented opportunity in the marketing and AI spaces to truly understand values-driven communication and craft personalized content, campaigns, and applications.

Company Information

Company

Aletheia Marketing & Media

Location

Dallas, Texas, United States

About

Aletheia Marketing & Media is a Dallas-based trailblazer in values-based marketing. The agency leads the industry through connecting brands with audiences in meaningful ways. With a consultative approach and a commitment to values-driven marketing, Aletheia provides strategic guidance from start to finish, fueled by smart media tech and blending the art and science of marketing with media integration to achieve impactful results for their clients.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed