Publicis Groupe finalizes acquisition of Influential to strengthen influencer marketing solution
Acquiring Company
Publicis Groupe S.A
Acquired Company
Influential
ParisAdvertisingPublishingNewsmarketing & advertisingAdvertisingMarketingDigital MarketingBrand MarketingContent MarketingSocial Media MarketingDescription
Publicis Groupe has entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company. This strategic move aims to integrate Influential’s capabilities and technology into Publicis Groupe, empowering all its clients and teams with leading influencer marketing services.
Quick answer
Publicis Groupe S.A is acquiring Influential, announced July 25, 2024. Publicis Groupe S.A is based in Paris, Ile-de-France, France.
- How much did Publicis Groupe S.A pay for Influential?
- The deal value was not disclosed.
- What does Publicis Groupe S.A do?
- Publicis Groupe S.A is a multinational advertising and public relations company.
- Where are Publicis Groupe S.A and Influential based?
- Publicis Groupe S.A is based in Paris, Ile-de-France, France.
- Who are the decision-makers at Publicis Groupe S.A?
- Fundz holds 3 contacts at Publicis Groupe S.A. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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Frequently asked
Who acquired Influential?
Influential was acquired by Publicis Groupe S.A, based in Paris. The deal was reported on July 25, 2024. Publicis Groupe S.A is a multinational advertising and public relations company. It is one of the largest communications groups in the world. Publicis Groupe S.A is privately held and operates in Advertising.
When did Publicis Groupe S.A acquire Influential?
Publicis Groupe S.A's acquisition of Influential was reported on July 25, 2024. Publicis Groupe has entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Influential do?
Influential is the world’s preeminent influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimizing creator-driven digital campaigns. It is privately held, operating in Advertising.
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