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Human Magic acquires TapIn for Gen Z focus

PRIVATEJul 02, 2025

Acquiring Company

Human Magic

Acquired Company

TapIn

LiverpoolManchesterAdvertisingMarketingBrand MarketingAdvertisingMarketing

Description

Human Magic has acquired TapIn to enhance its creative and cultural reach for clients. This acquisition brings deeper expertise in social-first content and youth engagement, positioning Human Magic to connect better with Gen Z audiences. TapIn's unique approach will be amplified as part of Human Magic's global agency. The partnership aims to prepare 100 million young people for the world of work.

Quick answer

Human Magic is acquiring TapIn, announced June 25, 2025. Human Magic is based in Liverpool, England, United Kingdom.

How much did Human Magic pay for TapIn?
The deal value was not disclosed.
What does Human Magic do?
Human Magic is a global employer brand agency that believes the magic of business starts with humans.
Where are Human Magic and TapIn based?
Human Magic is based in Liverpool, England, United Kingdom. TapIn is based in Manchester, England, United Kingdom.

Source: Fundz verified event record.

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Company Information

Company

Human Magic

Location

Liverpool, England, United Kingdom

About

Human Magic is a global employer brand agency that believes the magic of business starts with humans. With two decades of experience, the agency partners with ambitious brands including Nike, Apple, Microsoft, VISA, LinkedIn, and AstraZeneca to build employer brands that attract, engage, and inspire the world’s best talent. Human Magic is known for its deep insight work, bold creative, and the belief that employer branding, done creatively and thoughtfully, has the capacity to change lives.

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Frequently asked

Who acquired TapIn?

TapIn was acquired by Human Magic, based in Liverpool. The deal was reported on July 2, 2025. Human Magic is a global employer brand agency that believes the magic of business starts with humans. Human Magic is privately held and operates in Advertising.

When did Human Magic acquire TapIn?

Human Magic's acquisition of TapIn was reported on July 2, 2025. Human Magic has acquired TapIn to enhance its creative and cultural reach for clients. This acquisition brings deeper expertise in social-first content and youth engagement, positioning Human Magic to connect better with Gen Z audiences. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does TapIn do?

TapIn is a UK-based creative agency specialising in helping employers connect with Gen Z through culturally intelligent, social-first campaigns. It is privately held, operating in Advertising, and is based in Manchester.

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