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Napptix acquires Yazle MENA for gaming growth

PRIVATEJun 17, 2025

Acquiring Company

Napptix

Acquired Company

Yazle

DubaiDubaiAdvertisingMarketingAdvertisingMarketing

Description

Napptix has successfully acquired Yazle Marketing Management's Middle-East & North-Africa (MENA) business. This acquisition enhances Napptix's capabilities in delivering effective gaming-media solutions. Yazle will concentrate on its international operations while continuing to serve its MENA clients under Napptix's ecosystem. The partnership is aimed at innovating advertising strategies in the gaming sector.

Quick answer

Napptix is acquiring Yazle, announced June 17, 2025. Napptix is based in Dubai, Dubai, United Arab Emirates.

How much did Napptix pay for Yazle?
The deal value was not disclosed.
What does Napptix do?
Napptix is an ad-tech company specializing in gaming advertising.
Where are Napptix and Yazle based?
Napptix is based in Dubai, Dubai, United Arab Emirates. Yazle is based in Dubai, Dubai, United Arab Emirates.
Who are the decision-makers at Napptix?
Fundz holds 1 contact at Napptix. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Napptix

Location

Dubai, Dubai, United Arab Emirates

About

Napptix is an ad-tech company specializing in gaming advertising. They provide the Gaming 360° advertising platform, focusing on culturally relevant and measurable gaming-media solutions. The company aims to innovate in the gaming advertising space and strengthen connections with brands and gamers. They operate primarily in the MENA region.

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Frequently asked

Who acquired Yazle?

Yazle was acquired by Napptix, based in Dubai. The deal was reported on June 17, 2025. Napptix is an ad-tech company specializing in gaming advertising. They provide the Gaming 360° advertising platform, focusing on culturally relevant and measurable gaming-media solutions. Napptix is privately held and operates in Advertising.

When did Napptix acquire Yazle?

Napptix's acquisition of Yazle was reported on June 17, 2025. Napptix has successfully acquired Yazle Marketing Management's Middle-East & North-Africa (MENA) business. This acquisition enhances Napptix's capabilities in delivering effective gaming-media solutions. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Yazle do?

Yazle is proven to be an industry leader, providing our clients with unique digital ad-tech solutions. Established in 2013, we have grown into over 10 markets covering the majority of the GCC & APAC regions, with an appetite to expand further. It is privately held, operating in Advertising, and is based in Dubai.

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