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Dotdigital acquires Social Snowball for $35 million

Jun 26, 2025•6 months ago

Acquiring Company

Dotdigital Group

Acquired Company

Social Snowball

LondonMiamiMarketingAdvertisingMarketing

Description

Dotdigital Group plc has acquired Social Snowball Holdings, Inc. for $35 million. This acquisition brings together two technologies in the martech landscape, enhancing Dotdigital's marketing capabilities. Social Snowball's platform will enable deeper influencer marketing integration into Dotdigital's product stack.

Company Information

Company

Dotdigital Group

Location

London, England, United Kingdom

About

Dotdigital Group plc is a leading SaaS provider specializing in customer experience and data platforms (CXDP). The company focuses on empowering marketers by integrating data-driven strategies into their marketing efforts. It helps businesses enhance their marketing mix with automation and cross-channel solutions.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed