Acquiring Company
Dotdigital Group
Acquired Company
Social Snowball
LondonSoftwareAdvertisingArtificial IntelligenceSaaSCRMAnalyticsMarketingMarketing AutomationAdvertisingE CommerceMarketingMarketing AutomationDigital MarketingDescription
Dotdigital Group plc has acquired Social Snowball Holdings, Inc. for $35 million. This acquisition brings together two technologies in the martech landscape, enhancing Dotdigital's marketing capabilities. Social Snowball's platform will enable deeper influencer marketing integration into Dotdigital's product stack.
Quick answer
Dotdigital Group is acquiring Social Snowball for $35 million, announced June 26, 2025. Dotdigital Group is based in London, England, United Kingdom.
- How much did Dotdigital Group pay for Social Snowball?
- The reported deal value is $35 million.
- What does Dotdigital Group do?
- Dotdigital Group plc is a leading SaaS provider specializing in customer experience and data platforms (CXDP).
- Where are Dotdigital Group and Social Snowball based?
- Dotdigital Group is based in London, England, United Kingdom.
- Who are the decision-makers at Dotdigital Group?
- Fundz holds 1 contact at Dotdigital Group. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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Who to call at Dotdigital Group, and when
When Dotdigital Group changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Dotdigital Group raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Dotdigital Group, from your own LinkedIn network
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Related People
Frequently asked
Who acquired Social Snowball?
Social Snowball was acquired by Dotdigital Group, based in London. The deal was reported on June 26, 2025. Dotdigital Group plc is a leading SaaS provider specializing in customer experience and data platforms (CXDP). Dotdigital Group is privately held and operates in Software.
When did Dotdigital Group acquire Social Snowball?
Dotdigital Group's acquisition of Social Snowball was reported on June 26, 2025. Dotdigital Group plc has acquired Social Snowball Holdings, Inc. for $35 million. This acquisition brings together two technologies in the martech landscape, enhancing Dotdigital's marketing capabilities. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Social Snowball do?
Social Snowball is the word-of-mouth marketing platform for ecommerce. Our modern and automated affiliate & referral programs drive millions in revenue for over 2,500 leading brands such as True Classic, Kizik, and G Fuel. It is privately held, operating in Advertising.
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