Acquiring Company
iFood
Acquired Company
CRMBonus
BrazilSao PauloSoftwareArtificial IntelligenceEnterprise SoftwareAnalyticsMachine LearningMarketing AutomationSaaSCRMDescription
iFood has acquired a 20% stake in CRMBonus with an option for full acquisition within three years for up to R$10 billion. The deal positions iFood as the second-largest shareholder in CRMBonus, enhancing the collaboration between the two companies. They will focus on integrating services to improve user retention and expand marketing strategies. iFood aims to transform CRMBonus's business through its extensive network and resources.
Quick answer
iFood is acquiring CRMBonus, announced July 30, 2025. iFood is based in Brazil.
- How much did iFood pay for CRMBonus?
- The deal value was not disclosed.
- What does iFood do?
- O jeito mais fácil de pedir delivery de comida e fazer mercado.
- Where are iFood and CRMBonus based?
- iFood is based in Brazil. CRMBonus is based in Sao Paulo, Sao Paulo, Brazil.
Source: Fundz verified event record.
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- Kong acquires OpenMeter for AI monetization (September 3, 2025)
Who to call at iFood, and when
When iFood changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day iFood raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at iFood, from your own LinkedIn network
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Fundz sees it the moment iFood makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Frequently asked
Who acquired CRMBonus?
CRMBonus was acquired by iFood, based in Brazil. The deal was reported on July 30, 2025. O jeito mais fácil de pedir delivery de comida e fazer mercado. Leia avaliações de restaurantes, faça seu pedido pela internet e receba em casa. iFood is privately held.
When did iFood acquire CRMBonus?
iFood's acquisition of CRMBonus was reported on July 30, 2025. iFood has acquired a 20% stake in CRMBonus with an option for full acquisition within three years for up to R$10 billion. The deal positions iFood as the second-largest shareholder in CRMBonus, enhancing the collaboration between the two companies. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does CRMBonus do?
CRMBonus is a São Paulo, Brazil-based provider of a marketing automation platform, giving retailers a novel ‘giftback’ solution to generate long-term customer loyalty. It is privately held, operating in Software, and is based in Sao Paulo.
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