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Wix acquires Base44 to enhance coding solutions

Jun 18, 2025•6 months ago

Acquiring Company

Wix

Acquired Company

BASE44

Tel AvivSan FranciscoSaasE CommerceSoftwareArtificial IntelligenceEnterprise SoftwareMachine Learning

Description

Wix has announced the acquisition of Base44 for $80 million, aiming to bolster its low code/no code capabilities. Base44 will continue to operate as a separate entity, leveraging its AI technology to facilitate software creation. The acquisition aligns with Wix's strategy to integrate AI into their product offerings and enhance user experience.

Company Information

Company

Wix

Location

Tel Aviv, Tel-Aviv District, Israel

About

Wix is a cloud-based web development platform that allows users to create HTML5 websites and mobile sites using online drag and drop tools. It is widely recognized for enabling website creation without the need for coding. The company has been incorporating AI into its services to enhance user experience and product capabilities. Wix generates substantial revenue, estimated to exceed $1 billion, but recently faced challenges in profitability.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed