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Pipedrive acquires Outfunnel's marketing solution

PRIVATEAug 05, 2026•4 days ago

Acquiring Company

Pipedrive

Acquired Company

Outfunnel

New YorkEstoniaSoftwareSoftwareAdvertisingSaasAnalyticsMarketingMarketing AutomationLead Generation

Description

Pipedrive has acquired Outfunnel, a top-rated sales-and-marketing automation startup. The acquisition aims to integrate Outfunnel's capabilities into Pipedrive's CRM platform. By doing so, Pipedrive enhances its marketplace offerings. Financial details of the deal were not disclosed.

Company Information

Company

Pipedrive

Location

New York, New York, United States

About

Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, and DTCP. Learn more at www.pipedrive.com.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Frequently asked

Who acquired Outfunnel?

Outfunnel was acquired by Pipedrive, based in New York. The deal was reported on August 5, 2026. Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is privately held and operates in Software.

When did Pipedrive acquire Outfunnel?

Pipedrive's acquisition of Outfunnel was reported on August 5, 2026. Pipedrive has acquired Outfunnel, a top-rated sales-and-marketing automation startup. The acquisition aims to integrate Outfunnel's capabilities into Pipedrive's CRM platform. By doing so, Pipedrive enhances its marketplace offerings. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Outfunnel do?

Outfunnel is a sales-and-marketing automation startup known for its high-rated app on the Pipedrive Marketplace. It connects marketing and sales tools to streamline workflows and enhance data usability. It is privately held, operating in Software, and is based in Estonia.

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