Acquiring Company
Adobe
Acquired Company
Rilo
San Jose
IndiaSoftwareAdvertisingArtificial IntelligenceSaasMachine LearningMarketingMarketing AutomationDescription
Adobe has acquired Indian marketing intelligence startup Rilo, enhancing its marketing automation capabilities. This acquisition marks Adobe's second purchase from India, and Rilo will shut down operations post-acquisition. The deal allows Adobe to integrate Rilo's technology and a small team to improve customer experience and productivity. Investors in Rilo will receive an exit from the acquisition.
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Based on deal dataFrequently asked
Who acquired Rilo?
Rilo was acquired by Adobe, based in San Jose. The deal was reported on September 2, 2026. Adobe is changing the world through digital experiences. For more information, visit www.adobe.com. © 2021 Adobe. All rights reserved. Adobe is publicly traded (ADBE).
When did Adobe acquire Rilo?
Adobe's acquisition of Rilo was reported on September 2, 2026. Adobe has acquired Indian marketing intelligence startup Rilo, enhancing its marketing automation capabilities. This acquisition marks Adobe's second purchase from India, and Rilo will shut down operations post-acquisition. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Rilo do?
Rilo is a marketing intelligence startup founded in 2025 by Georgi Boby and Dhruv Jaglan. The company focuses on automating marketing workflows and creating custom workflows for teams. It has raised $1 million in funding and was valued at $10 million. It is privately held, operating in Software, and is based in India.
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