Acquiring Company
Darkroom
Acquired Company
Shadow
New YorkNew YorkAdvertisingArtificial IntelligenceE CommerceMarketingSoftwareAdvertisingArtificial IntelligenceAnalyticsMachine LearningMarketingDescription
Darkroom has acquired Shadow, an AI workspace developed to enhance marketing team collaboration. Shadow integrates various marketing tools into a single platform and is now available to all marketing teams in public beta. This move aims to streamline workflow and improve efficiency in marketing operations.
Quick answer
Darkroom is acquiring Shadow, announced September 18, 2026. Darkroom is based in New York, New York, United States.
- How much did Darkroom pay for Shadow?
- The deal value was not disclosed.
- What does Darkroom do?
- Darkroom is an AI-native growth marketing agency behind over $5 billion in attributable commerce revenue.
- Where are Darkroom and Shadow based?
- Darkroom is based in New York, New York, United States. Shadow is based in New York, New York, United States.
- Who are the decision-makers at Darkroom?
- Fundz holds 1 contact at Darkroom. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in Advertising and E Commerce
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Meta acquires Stilla.ai to enhance AI efforts (September 11, 2026)
- Navara acquires PieQ for AI solutions expansion (October 14, 2026)
- Automation Anywhere to acquire Boost.ai for AI growth (October 7, 2026)
- Coveo acquires Anglera for AI eCommerce boost (October 29, 2026)
- Unconventional AI to acquire NeuReality for AI efficiency (October 26, 2026)
- Mygate and AdOnMo to merge, Eternal gets 4.4% (October 22, 2026)
Who to call at Darkroom, and when
When Darkroom changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Darkroom raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Darkroom, from your own LinkedIn network
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Related People
Frequently asked
Who acquired Shadow?
Shadow was acquired by Darkroom, based in New York. The deal was reported on September 18, 2026. Darkroom is an AI-native growth marketing agency behind over $5 billion in attributable commerce revenue. Darkroom is privately held and operates in Advertising.
When did Darkroom acquire Shadow?
Darkroom's acquisition of Shadow was reported on September 18, 2026. Darkroom has acquired Shadow, an AI workspace developed to enhance marketing team collaboration. Shadow integrates various marketing tools into a single platform and is now available to all marketing teams in public beta. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Shadow do?
Shadow is an AI workspace designed to integrate a brand's full marketing stack. It allows marketing teams to work in a coordinated environment with AI agents. Shadow aims to eliminate silos in marketing analytics and performance data. It is privately held, operating in Software, and is based in New York.
This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.
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