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ProjectSG Group acquires Webxial Digital

Apr 01, 2025•9 months ago

Acquiring Company

ProjectSG Group

Acquired Company

Webxial Digital

SingaporeSingaporeAdvertisingAnalyticsReal EstateMarketingAdvertising

Description

ProjectSG Group has acquired Webxial Digital to enhance its position as Singapore's leading real estate marketing powerhouse. The acquisition integrates Webxial's services into ProjectSG's offerings, aiming to deliver smarter results and expanded support for clients. This strategic move is set to strengthen ProjectSG's foothold in the region's marketing landscape.

Company Information

Company

ProjectSG Group

Location

Singapore, Southeast Asia, Singapore

About

ProjectSG Group is Singapore's leading prop-tech and performance marketing agency, empowering property professionals with cutting-edge digital tools, branding expertise, and data-driven solutions. Through innovative platforms like interactive websites, campaign automation, and real-time analytics dashboards, ProjectSG helps agents and agencies launch, grow, and scale their business with speed and clarity.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed