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The Hoffman Agency acquires CCGroup to expand reach

Mar 18, 2025•9 months ago

Acquiring Company

The Hoffman Agency

Acquired Company

CCGroup

San JoseLondonMarketingBrand MarketingMarketingAdvertising

Description

The Hoffman Agency has acquired CCGroup, enhancing its global proposition in the tech sector. With this acquisition, the two London teams will merge to create a single operation under The Hoffman Agency. CCGroup’s senior leaders will take on significant roles in the newly combined entity. This deal aims to broaden the service offerings and expertise available to clients in the tech marketplace.

Company Information

Company

The Hoffman Agency

Location

San Jose, California, United States

About

The Hoffman Agency is an independent communications consultancy with global reach, having 14 offices across Asia, Europe, and the U.S. They focus on providing high-touch alternative services to clients, combining the boutique-style approach with sophisticated services associated with larger agencies.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed