Acquiring Company
Publicis Groupe S.A
Acquired Company
Lotame
Paris
ColumbiaAdvertisingPublishingNewsmarketing & advertisingAdvertisingAnalyticsMarketingDescription
Publicis Groupe has acquired Lotame to enhance its data capabilities through integration with Epsilon. The acquisition aims to provide personalized messaging to a vast global audience. Lotame's existing clients and operations will continue as part of Publicis' strategy to strengthen its market position. This move is part of Publicis' broader strategy to invest heavily in data and technology sectors.
Quick answer
Publicis Groupe S.A is acquiring Lotame, announced March 6, 2025. Publicis Groupe S.A is based in Paris, Ile-de-France, France.
- How much did Publicis Groupe S.A pay for Lotame?
- The deal value was not disclosed.
- What does Publicis Groupe S.A do?
- Publicis Groupe S.A is a multinational advertising and public relations company.
- Where are Publicis Groupe S.A and Lotame based?
- Publicis Groupe S.A is based in Paris, Ile-de-France, France. Lotame is based in Columbia, South Carolina, United States.
- Who are the decision-makers at Publicis Groupe S.A?
- Fundz holds 3 contacts at Publicis Groupe S.A. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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- Stagwell acquires Gold Rabbit Sports to enhance its sports and entertainment marketing offerings (February 13, 2025)
- Fox Corporation acquires Red Seat Ventures to expand its digital media and podcast offerings (February 10, 2025)
- Havas strengthens ecommerce and retail media with majority stake acquisition of Channel Bakers (February 5, 2025)
Who to call at Publicis Groupe S.A, and when
When Publicis Groupe S.A changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day Publicis Groupe S.A raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
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Related People
Frequently asked
Who acquired Lotame?
Lotame was acquired by Publicis Groupe S.A, based in Paris. The deal was reported on March 6, 2025. Publicis Groupe S.A is a multinational advertising and public relations company. It is one of the largest communications groups in the world. Publicis Groupe S.A is privately held and operates in Advertising.
When did Publicis Groupe S.A acquire Lotame?
Publicis Groupe S.A's acquisition of Lotame was reported on March 6, 2025. Publicis Groupe has acquired Lotame to enhance its data capabilities through integration with Epsilon. The acquisition aims to provide personalized messaging to a vast global audience. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Lotame do?
Lotame is a data company that specializes in collecting, organizing, and analyzing information about online behavior across multiple countries. Founded in 2006, it provides tools for data management and identity-based advertising solutions. It is privately held, operating in Advertising, and is based in Columbia.
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